Why Atlanta-South Africa Relations Matter for the Future of Global Trade — and Your Table

Originally inspired by Trevor Williams' article in Global Atlanta

What does international diplomacy have to do with the olive oil in your pantry?

More than you think.

In a world where taste, talent, and trade are increasingly interconnected, the evolving relationship between Atlanta and South Africa offers a blueprint for how global food and culture can thrive—even amid political noise. At Portfolio EVOO, we’ve long believed that great food starts with great relationships: between growers and importers, retailers and communities, and yes—even between cities and nations.

From Bilateral Tension to Bilateral Opportunity

Recent headlines have painted a tense picture of U.S.–South Africa relations, with political disagreements making global news. But on the ground—and in the aisles of our favorite markets—something more promising is happening.

Initiatives like Atlanta Phambili, spearheaded by former U.S. Ambassador Reuben Brigety, aim to deepen connections between South Africa and Atlanta beyond government halls. The program focuses on cultural exchange, economic empowerment, and trade development—highlighting opportunities in sectors like agriculture and specialty foods.

For companies like ours, rooted in responsible sourcing and cross-cultural collaboration, these kinds of people-to-people relationships matter. They allow us to work directly with producers from regions like South Africa’s Western Cape, whose world-class olive oil and agricultural products deserve a spot on the global stage—and on American tables.

Why This Matters for Our Readers

As importers and educators, we see firsthand how global dynamics impact everyday purchasing decisions. Reliable, equitable trade partnerships ensure that consumers get high-quality, ethically produced olive oil. But more than that—they tell a story of resilience, collaboration, and shared values.

That’s why we're paying attention to Atlanta’s role in strengthening ties with South Africa. With direct flights via Ethiopian Airlines connecting Atlanta to the continent and a growing network of business and cultural initiatives, the opportunity for real impact is there. It's not just about politics—it's about partnership.

Join the Conversation

We invite you to read Trevor Williams' full article in Global Atlanta to dive deeper into this topic. Then, come back and tell us what you think:

• How should cities like Atlanta shape the future of global food trade?

• What role should companies like ours play in building those bridges?

• Are there South African food producers or products you’d like to see featured on Portfolio?

Leave a comment below or tag us on Instagram @portfolioevoo with your thoughts. Because for us, it’s not just about olive oil—it’s about opening a dialogue.